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Gibson The "Paul"
Solidbody electric guitar


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Les Paul > The "Paul"

Vintage advertisements for the Gibson The Paul

Electric Guitar advertisements originally published from 1979 onwards. Click on the images for larger copies.
Check out other vintage Gibson advertisements

Gibson The Paul - Gibson Guitars. To the Tune of $399 and Up

Gibson The Paul - Gibson Guitars. To the Tune of $399 and Up (1979)
Gibson electric guitars begin with the Marauder at $399. And it begins where most of its competitors leave off—with high power electronics, a full range pan pickup potentiometer and the same crafts...

Gibson The Paul - And Now For My Next Number.....

Gibson The Paul - And Now For My Next Number..... (1979)
Advert announcing the newly launched the "Paul" solid body electric. This advert from early 1979 shows Mr. Les Paul himself promoting the instrument.

This was, of course before the model was...

Gibson The Paul - The Firebrands. Hot New Brands at a Price that Doesn

Gibson The Paul - The Firebrands. Hot New Brands at a Price that Doesn't Burn. (1980)
Advert for two new versions of two established Gibson models: "The SG" Deluxe and "The Paul" Deluxe. In 1980 Gibson decided on a new branding concept for its instruments; there would be three serie...



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1963 ES-335 Historic Block Reissue
Gibson 1963 ES-335 Historic Block Reissue Nickel Hardware

A Custom Shop marvel with the fleet feel and luxury looks of the fastest 335 ever.

In mid-1962 Gibson's fantastically popular thinline semihollow wonder machine adopted a thinner, faster neck profile and gorgeous pearloid block inlays to enhance the rosewood fretboard. This precision Historic reissue is identical in every way to the original. It's made on the original forms by some of the world's finest luthiers.

Gibson B.B. King Lucille Electric Guitar
Gibson B.B. King Lucille Electric Guitar Black

Own the Gibson B.B. King Lucille Electric Guitar and you'll own the smoothest, sweetest blues axe out there. Features a laminated maple top for total sustain, a solid maple center block, special laminated maple neck and ebony fingerboard. Stereo/mono jacks require no special cords; TP-6 tailpiece allows precise tuning. Also includes the name "Lucille" scripted in mother-of-pearl on the headstock and gold-plated hardware

available in black and cherry

Gibson ES-335 Reissue Electric Guitar
Gibson ES-335 Reissue Electric Guitar Heritage Cherry

The Gibson ES-335 Reissue Electric Guitar is about the most versatile guitar you can have. Classic semi-hollowbody design and dual '57 Gibson humbuckers combine to produce everything from full-bodied growls to singing sustain. Also features a thin tapered 1960s neck and rosewood fingerboard (24-3/4" scale), body/neck binding, nickel-plated hardware with Grover heads, tune-o-matic bridge with stopbar tailpiece, separate volume and tone controls, and a 3-way switch.

available in: ebony, heritage cherry, light burst, triburst, vintage sunburst, heritage cherry sunburst, honey burst, antique natural

Gibson Custom Shop Custom Shop CS-336 Figured Top Electric Guitar
Gibson Custom Shop Custom Shop CS-336 Figured Top Electric Guitar Vintage Sunburst

Created by Gibson's Custom, Art, & Historic Division, it's a "tonally carved" guitar with a solid mahogany carved back-and-sides unit, a carved, bookmatched, figured maple top, and a center block that is an integral part of the top and back. The shape is a scaled-down version of the ES-335, offering the player more comfort from this highly refined version of the classic. Includes hardshell case

Available in vintage cherry, antique sunburst or tangerine burst