Gibson advertisement (1972).
Gibson ES-355TD-SV electric guitar

Gibson advertisement (1972).

The Man and the Woman
1972

BB King in full flow on his ES-355TD-SV

The man: B. B. King.
The woman: Lucille, the King's Gibson guitar.
They've been places few ever dream of getting.
To street and alley sounds that sting like brass on brick.
To the quiet, sharp crack of heartbreak.
To the chain-heavy thunder of a troubled mind.
To the cold singing of flophouse bed springs.
To long cold ribbons of misery-crying.
To the muffled wetness of pillow-hidden weeping.
To the bluest. The lostest. The downest.
To the top of the heap. The mountain. The world.
If you're going places on the guitar, wouldn't it be great to travel with a woman like Lucille?