 Hagstrom advertisement (1973).The Swede ...it took us a long time to make
1973 Like most things that come out of Sweden, Hagstrom guitars are painstakingly engineered and designed with one thing in mind; perfection. For two years we have dedicated ourselves to quality and craftsmanship in one guitar. The 'Swede' is our answer. Equipped with two anti-hum highly sensitive pick-ups, equalizer control giving sharp, mellow or deep tone instantly, slim wide ebony neck designed to give you loads of stretch room. The contoured back is shaped to fit you. With Hagstrom's world patented H expander stabilizer (which eliminates the problem of neck warpage) and a perfect intonation bridge with the ability to adjust each string horizontally and vertically, you have the ultimate. You have the 'Swede'. Available in limited quantities in natural wood grain, cherry and black. Exclusive dealers are now being appointed as supply permits. We invite you to go to your nearest Hagstrom dealer and pick up a 'Swede' and try it. We know you'll agree with us that it's one of the world's great guitars. You're big surprise will be when they tell you the price
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