Gibson advertisement (1979).
Gibson Marauder electric guitar, Gibson S-1 electric guitar, Gibson The Paul electric guitar, Gibson The SG electric guitar, Gibson Grabber G1 electric bass, Gibson Grabber G3 electric bass, Gibson L9-S Ripper electric bass

Gibson advertisement (1979).

Gibson Guitars. To the Tune of $399 and Up
1979

Gibson electric guitars begin with the Marauder at $399. And it begins where most of its competitors leave off—with high power electronics, a full range pan pickup potentiometer and the same craftsmanship you'll find in even the most expensive Gibsons.
The Paul and The SG come from two of the most respected traditions—legendary SG and Les Paul lineage. They're priced like some of Gibson's imitators. Except they're the real thing.
You've been hearing the Gibson S-1 for a few years now, on quite a few hits. Those famous artists could afford the most expensive guitars, but they chose the same model that fits a working man's budget.
Gibson basses have been on their fair share of best sellers too. The Grabber, Ripper and G-3. Their sliding pickup, sound switching and fresh body styles deliver a rich range of sound. For a modest price range.