 Gibson advertisement (1972).Jack Bruce basses his sound on Gibson
1972 Early seventies Gibson advert featuring Jack Bruce. Despite Jack ironically playing an early 1960s EB3 bass, the text proclaims "The old ways are over". It mentions some of Jacks later bands; Larry Coryell, and West, Bruce and Laing but fails to mention the bass itself! 1972 was not a year of particular inovation for Gibson, but the new Ripper and Grabber basses were just around the corner, pehaps explaining the adverts claims.
The old ways are over. And Gibson basses are molding a whole new band of musicians for the new sound of music. Today, the bass player is up front sharing the spotlight with the most reknowned lead guitarists
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