 Fender advertisement (1966).No Finer Image
1966 By reputation Fender means quality
Instruments come from our factory beautifully finished and precisely made, each as perfect as the last. Careful handcrafting and years of engineering experience have resulted in a heritage thousands of musicians have come to rely on.
Remember, complete satisfaction comes only through Fender's exclusive guarantee of quality. Yes. they're often copied, but never equalled. By reputation Fender instruments remain the finest in the world.
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