 Fender advertisement (1963).Quality is felt
1963 Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck design, lay of the strings and comfortable body contour are un matched. Recognition of these superior qualities by top artists has set the precedent for thousands of amateurs and professionals the world over - If you want the finest you can't afford lo settle for less than the genuine article
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