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Gibson advertisement (1980).
Gibson The Paul electric guitar, Gibson The SG electric guitar
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 Gibson advertisement (1980).The Firebrands. Hot New Brands at a Price that Doesn't Burn.
1980 Advert for two new versions of two established Gibson models: "The SG" Deluxe and "The Paul" Deluxe. In 1980 Gibson decided on a new branding concept for its instruments; there would be three series: Professional, Firebrand and Sonex (not to be confused with the instrument of this name), and each series could have three models within it: Deluxe, Standard and Custom. So any instrument could potentially have nine versions, to suit any budget and musical requirement, from a Sonex Deluxe as an entry level option, to a Professional Custom as the top of the range version.
This system was abandoned before being fully implemented, but some models were released under these names, such as "The SG" Deluxe and "The Paul" Deluxe shown here
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| Other adverts for the Gibson The Paul electric guitar | |
 Gibson The Paul - Gibson Guitars. To the Tune of $399 and Up
Gibson electric guitars begin with the Marauder at $399. And it begins where most of its competitors leave off—with high power electronics, a full range pan pickup potentiometer and the same crafts... |  Gibson The Paul - And Now For My Next Number.....
Advert announcing the newly launched the "Paul" solid body electric. This advert from early 1979 shows Mr. Les Paul himself promoting the instrument.
This was, of course before the model was... |  Gibson The Paul - The Firebrands. Hot New Brands at a Price that Doesn't Burn.
Advert for two new versions of two established Gibson models: "The SG" Deluxe and "The Paul" Deluxe. In 1980 Gibson decided on a new branding concept for its instruments; there would be three serie... | |
| Other adverts for the Gibson The SG electric guitar | |
 Gibson The SG - An SG. For Half A G
Here's a great old guitar tradition for a grand old price. Actually, half a grand. $499.50 to be exact. "The SG" guitar by Gibson.
Gibson SG guitars have been playing sellout concerts and hit ... | Gibson The SG - Gibson Guitars. To the Tune of $399 and Up
Gibson electric guitars begin with the Marauder at $399. And it begins where most of its competitors leave off—with high power electronics, a full range pan pickup potentiometer and the same crafts... | Gibson The SG - The Firebrands. Hot New Brands at a Price that Doesn't Burn.
Advert for two new versions of two established Gibson models: "The SG" Deluxe and "The Paul" Deluxe. In 1980 Gibson decided on a new branding concept for its instruments; there would be three serie... | |
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