Epiphone advertisement (1966).
Epiphone Caiola electric guitar

Epiphone advertisement (1966).

Tasty Guitar
1966

Mid-sixties Epiphone advert for the Caiola; a guitar named after, and produced for, Artist Al Caiola.

The sound of Al Caiola and his Epiphone guitar is that: tasty. Music played with taste — sensitive, exciting music that challenges the skills of the artist. Yet taste is more than knowing what to play, it is also knowing what not to play. It is that skill, among many others, that makes Al Caiola outstanding — a skill born of years of dedication to music. Years of dedication to being the best. On network staff, as a sideman for the stars, or on his own United Artist recording sessions, Al Caiola plays with taste, and with a skillfully controlled inventiveness that has won him the title of "guitar genius." And the demands that this man Al Caiola makes on his guitar make Epiphone a necessity.