Fender Guitar / Amp Advertisements, 1950s-1980s

Fender Telecaster
Don't cheat yourself
1953

Fender Stratocaster
Synchronized tremolo action
1954

Fender Telecaster
Fender fine electric instruments
1955

Fender Telecaster
Listen
1959

Fender Jaguar
Quality is seen
1962

Fender Jaguar
The new Jaguar by Fender
1962

Fender Jaguar
Quality can be heard... on a Fender
1962

Fender Jaguar
Quality is felt
1963

Fender Stratocaster
The most imitated guitar in the world
1963

Fender Stratocaster
Qulaity means confidence
1963

Fender Jaguar
The Most Imitated Guitars In The World
1965

Fender Jazzmaster
You Won't Part With Yours Either
1965

Fender Jaguar
No Finer Image
1966

Fender Coronado
Olé
1966

Fender Jazzmaster
You won't part with yours either
1966

Fender Jaguar
You Wont Part With Yours Either
1967

Fender Jaguar
Wherever you go you'll find Fender
1967

Fender Coronado
Full Colour Sound
1967

Fender Jazzmaster
Get Fenderized
1967

Fender Coronado
Great New Sound. Same Old Quality
1967

Fender Electric Guitars
We Stand On Our Reputation
1967

Fender Coronado
Full Color Sound
1967

Fender Telecaster
Pick A Winner
1968

Fender Telecaster
Groovy Naturals
1968

Fender Electric Guitars
Easy Pickings
1971

Fender Telecaster
Fender. What more need we say
1971

Fender Telecaster
The 1948 Telecaster. The 1972 Telecaster
1972

Fender Stratocaster
How To Pick a Guitar
1972

Fender Mustang
The Worlds Favourite Space Machine
1973

Fender Telecaster
The Worlds Favorite Love Machine
1973

Fender Stratocaster
The Worlds Favourite Flying Machine
1973

Fender Telecaster
The Worlds favourite Recording Machine
1973

Fender Mustang
You get there faster on a Fender
1974

Fender Telecaster
You get there faster on a Fender
1974

Fender Stratocaster
You Get There Faster on a Fender
1974

Fender Telecaster
Goldilocks and the three bears
1975

Fender Telecaster
You get there faster on a Fender
1975

Fender Telecaster
The High-Flying, Mellow-Throated Telecaster
1976

Fender Stratocaster
Its A Business Machine
1977

Fender Starcaster
The Hard-Charging Sharp-Toothed Starcaster
1977

Fender Lead I
Fender Introduces Two Dynamite Guitars
1979

Fender The Strat
The Legend. The Technology.
1980

Fender Lead III
Lead III: the legend restated
1982

Fender Telecaster
The Revolution That Became A Legend
1982

Fender Precision
Bassmen! Play the original Fender Precision electric bass & bassman amplifier
1953

Fender Precision
Instruments get out of date too
1953

Fender Precision
Don't cheat yourself
1953

Fender Precision
Fender fine electric instruments
1955

Fender Precision
The best things don't always need big packages
1958

Fender Jazz
The most imitated guitar in the world
1963

Fender Jazz
Qulaity means confidence
1963

Fender Jazz
The Most Imitated Guitars In The World
1965

Fender Jazz
The Name that Makes the Difference
1966

Fender Jazz
Full Colour Sound
1967

Fender Jazz
Get Fenderized
1967

Fender Coronado
Great New Sound. Same Old Quality
1967

Fender Jazz
Full Color Sound
1967

Fender Telecaster
Pick A Winner
1968

Fender Jazz
Fender. What more need we say
1971

Fender Precision
The lowdown on the bass
1972

Fender Precision
The Worlds Favorite Road Machine
1973

Fender Precision
In Concert
1974

Fender Precision
Goldilocks and the three bears
1975

Fender Precision
The Hearty-Roaring, Wide-Ranging Preecision Bass
1976

Fender Precision
You Can Take A Fender Anywhere
1977

Fender Precision
Fenders new dimension Precision Bass Special
1980

Fender Bassman
Bassmen! Play the original Fender Precision electric bass & bassman amplifier
1953

Fender Bassman
Instruments get out of date too
1953

Fender Twin
Don't cheat yourself
1953

Fender Twin
Fender fine electric instruments
1955

Fender Twin
Listen
1959

Fender Concert
Olé
1966

Fender Solid-State Twin Reverb
Full Colour Sound
1967

Fender Twin Reverb
Get Fenderized
1967

Fender Solid-State Super Reverb
Great New Sound. Same Old Quality
1967

Fender Solid-State Twin Reverb
Full Color Sound
1967

Fender Solid-State Twin Reverb
The Heavys From Fender
1969

Fender XFL1000
Power Tower
1969

Fender 400 P.S.
The No-Conversation Piece
1971

Fender Amplifiers
The Naked Truth
1972

Fender Super Six Reverb
Another Step In The Right Direction
1972

Fender Amplifiers
The Worlds favourite Recording Machine
1973

Fender Amplifiers
The Worlds favourite Blending Machine
1973

Fender Quad Reverb
You Get There Faster on a Fender
1974

Fender Pro Reverb
You get there faster on a Fender
1974

Fender Twin Reverb
You get there faster on a Fender
1974

Fender Super Twin
The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
1977

Fender Studio Bass
What Do You Call The One Amp That Opens Both Doors To The Stars
1979

Fender Wildwood
Full Colour Sound
1967

Fender Wildwood
Get Fenderized
1967

Fender Wildwood
Great New Sound. Same Old Quality
1967

Fender Wildwood
Full Color Sound
1967

Fender Newporter
Pick A Winner
1968

Fender Acoustics
Famous Fenders From Forty-nine Fifty
1972

• electric guitar adverts
• acoustic guitar adverts
• bass adverts
• amplifier adverts
• effects pedal adverts

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox