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1970 Fender guitar and bass catalogue
Part 1 - Electric Guitars


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Catalogue Index
Part 1: guitars | Part 2: basses | Part 3: steel guitars | Part 4: amplifiers | Part 5: keyboards/banjos

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This catalogue is dated 1970. It featured the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument

Guitars:
Jaguar
Jazzmaster
Stratocaster
Custom
Telecaster
Telecaster Thinline
Competition Mustang
Bronco
Musicmaster
Antigua / Coronado II
Antigua / Coronado XII
Hand Carved
Montego I, II

Other Instruments:
Mandolin
Electric Violin

Basses:
Jazz
Telecaster
Precision
Fretless Precision
Competition Mustang
Musicmaster
Antigua / Coronado
Bass VI

Steel Guitars:
PS210
Pedal 2000, Pedal 800
Pedal 1000, Pedal 400
Stringmaster
Dual Six
Deluxe 6, Deluxe 8
Champ, Studio Deluxe

Amplifiers:
Dual Showman Reverb
Twin Reverb
Bandmaster, Bandmaster Reverb
Super Reverb
Pro-Reverb
Vibrolux Reverb
Deluxe Reverb
Princeton, Princeton Reverb
Champ, Vibro Champ
Bronco
Vibratone
400 PS Bass
Super Bassman I and II
Bassman
Bantam Bass
Musicmaster Bass
Super Showman
Libra
Capricorn
Scorpio
Taurus
Transistor Bassman
Transistor P.A. system
Reverberation unit, Fender Blender

Keyboards:
Pedal Bass, Piano Bass
Rhodes (suitcase)
Rhodes Mark 1

Banjos:
Concert Tone Custom
5-string Bluegrass banjos
Tenor banjos
Plectrum banjos
5-string Extra Long banjos
Folk banjos



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Fender Jaguar (62 reissue)
Fender 62 Jaguar Electric Guitar

A faster, smarter offspring of 1958's Jazzmaster, this baby has much easier action because of its reduced 24" scale length. The single-coil pickups resemble those of the Strat with the addition of a "keeper" that increases current through the pickup coil and reduces sensitivity to hum. The result is more kick in the mids and less noise. The Jag shares the same preset circuitry found on the Jazzmaster and a trio of selector switches. An individual on/off switch for each pickup and a subtle high-pass filter switch round out the Jag's tonal versatility. Maple neck on alder body with rosewood fretboard and vintage-style floating trem. Funky (removable) string dampener is included for historical accuracy. Includes Fender hardshell case.

Fender Jaguar HH Electric Guitar Black Rosewood Fretboard
Fender Jaguar HH Electric Guitar Black Rosewood Fretboard

The Fender Jaguar HH Electric Guitar is impressive! It has all the styling and functionality of a vintage Jaguar hotrodded with 2 Dragster humbuckers, a 24" short-scale neck, rosewood fretboard, and Adjusto-Matic bridge with anchored tailpiece. All packaged in a very sharp black and chrome color scheme.

Fender American Deluxe Ash Precision Bass 5-String
Fender American Deluxe Ash Precision Bass 5-String Tobacco Sunburst Rosewood Fretboard

This premium ash-bodied P-Bass is a stunning piece of Fender handiwork. The graphite-reinforced maple neck has a modern C shape. Appointments include deluxe Lite-Bass tuning machines, a chromeplated bridge that permits string-thru or top-loading, a new design split single-coil pickup (mid position), and a humbucker at the bridge. It also has 3-band active EQ with master volume and a pan pot for pickup blend. Great looking, great sounding, and highly dialable. Includes hardshell case

Fender 50th Anniversary American Deluxe Stratocaster Guitar
Fender 50th Anniversary American Deluxe Stratocaster Guitar

This limited-edition Strat celebrates 50 years of Strat tradition with the best of the modern day innovations. It starts as an American Deluxe with its modern C-shaped neck, 2-point synchronized tremolo, and a 2-color sunburst finish. Then it adds gold hardware, 3 new Samarium Cobalt Noiseless pickups, and the Fender S-1 switching system. Final touches are a 50th Anniversary logo on the pickguard and engraved into the neck plate. Very cool. Leo would be proud. Includes a Fender deluxe vintage tweed hardshell case with anniversary logo embroidered inside. Also available for lefties!

Fender Standard Jazz Bass Fretless
Fender Standard Jazz Bass Fretless

Updated specs for the new millennium. Classic body shape, rosewood fingerboard, standard J Bass pickups and controls, 3-ply pickguard, and chromeplated hardware. Pickups are the traditional sizes with slightly longer bridge pickup, making pickup swapping easier because no body routing is required.

Fender Standard Stratocaster HH Guitar with Tremolo
Fender Standard Stratocaster HH Guitar with Tremolo

Equipped with a pair of Fender humbuckers with 3-way switching, the HH offers traditional vibe with thoroughly modern sound. The fast, modern C-shape neck has a rosewood fingerboard. A vintage-style trem arms you for all the divebombing you require. Volume and dual tone controls.

Fender Standard Jazz Bass V
Fender Standard Jazz Bass V

First introduced in 1960 as the "Deluxe Model," the Fender Jazz Bass has stood the test of time to become one of the most played instruments in modern musical history. Many Fender firsts such as the offset waist body, ultra-slim fast-action neck, and full-range bi-pole pickups are standard features on the Standard Jazz Bass. This is an affordable update of Fender classic designs that incorporates 2 bi-pole pickups fashioned after the American Series pickups.

Fender 51 Precision Bass
Fender 51 Precision Bass

A vintage single-coil pickup halfway between the bridge and neck, 2-saddle bridge, gorgeous ash body, and one-piece maple neck and fretboard make up the killer combination that carried the low end of half the top acts of the '50s, '60s, and '70s. Amoeba pickguard, vintage chrome knobs and knob plate, stunning butterscotch blonde see-through finish, and classic narrow headstock make it look as cool as it plays.