1963 Gibson Guitar and Bass catalogue page 6

Gibson B.B. King Lucille Electric Guitar Black

Own the Gibson B.B. King Lucille Electric Guitar and you'll own the smoothest, sweetest blues axe out there. Features a laminated maple top for total sustain, a solid maple center block, special laminated maple neck and ebony fingerboard. Stereo/mono jacks require no special cords; TP-6 tailpiece allows precise tuning. Also includes the name "Lucille" scripted in mother-of-pearl on the headstock and gold-plated hardware

available in black and cherry

Gibson Custom Shop L-5 CES Electric Guitar

Tone and beauty for artistic performance!

The depth and mellowness of the Gibson L-5 CES is winning acclaim for this fine jazz guitar from the most discriminating artists. The tonal quality of the acoustic guitar and the advantages of an electric are combined in one instrument. Very few carved guitars are built each year because of the scarcity of the wood required and the handcrafting involved. The building of the L-5s is overseen by Jim Hutchins, a Gibson Builder since 1963. The process has remained relatively unchanged since the 1950s, including the hand-tuning of the top and back. Guitarists sing the praises of the comfortable vintage neck; the fast, easy action; and the rich beauty of the carved spruce top. Other features on the Gibson guitar include a figured, carved maple back with solid maple rims; a pearl inlaid ebony fingerboard; and beautiful multi white-black binding. With the creation of the L-5 in the 1920s, the modern archtop guitar was invented and it has set the standard for all carved guitars that have followed. (Click on "Private Reserve" at left to see more gorgeous pics.)

Gibson Firebird VII Electric Guitar Red Metallic Gold Hardware

Performance, playability, and styling are the hallmarks of the Firebird VII. When first introduced in 1963, the Firebird VII was celebrated for its natural feel, fast action, and wide range of tone. With its 9-ply mahogany and walnut neck-thru-body design, 6-in-a-line banjo-style machine heads and adjustable ABR bridge with Vibrola tailpiece, this guitar became the rage. The new Firebird VII also features replicas of Gibson's high-output mini humbucker producing bright and focused output, while retaining the famous Gibson humbucker performance. The ebony fingerboard and Lyre Vibrola add to its expressive range.

Gibson SG Supreme Bass Natural