1968 Gibson Les Paul Brochure

Catalogue Index

The 1968 Gibson Les Paul brochure featured the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument

Guitars:

Les Paul Custom
Les Paul Standard

When the history of our contemporary musical era is written, one personality will undoubtedly occupy a position of prominence. A creative electronic and musical genius of the first magnitude, he launched the entire popular music world into a new dimension of sound.

He revolutionized fretted instruments with his developments in the realm of amplification and pickup design.

He took the almost primitive recording techniques of the day and developed them to the point that his studio was in demand by virtually every important musical performer on the west coast.

He worked with Gibson in the development of guitars which have never been surpassed in popularity. Years after production had ceased, the demand for these instruments continued, bringing about an unprecedented reissuing of these two models.

Gibson is proud to announce its newly reborn affiliation with the man who has come to be known to millions of music lovers the world over as "Mr. Guitar" ...

Gibson Les Paul Standard 50s Neck Heritage Cherry Sunburst Nickel Hardware

Exclusive Alnico V pickups with classic neck and head.
The feel and sound of the original '50s LP comes from a classic, hefty neck design with the smaller peghead, push-in-bushing green tuning keys, and nickel hardware. Staggering looks with brilliant transparent finishes on figured maple tops. Burstbucker V pickups feature Alnico V magnets like those used in the P90s from the '50s. One coil has more wraps than the other, as did most '50s and early '60s "Patent Applied For"s. These waxed, double-potted pickups deliver a tighter, balanced, biting tone with more midrange. Mahogany body and neck withrosewood fretboard. Includes hardshell case.

Gibson 57 Custom Black Beauty Les Paul Electric Guitar Bigsby Gold Hardware

The choice of many star performers!
In 1957, the Les Paul collection entered a new age of sound, featuring a new humbucking pickup that launched the sound heard around the world. Offering tone variations unavailable on any other Les Paul, the '57 Black Beauty is equipped with 3 BurstBucker pickups to offer a unique palette of vintage sound. Other features include a carved mahogany top and solid mahogany body, a one-piece mahogany neck with 22-fret ebony fingerboard, ABR-1 tune-o-matic bridge with stopbar tailpiece, 24-3/4" scale, 1-11/16" nut width, body/neck/peghead binding, and ebony finish.

Gibson 57 Les Paul Goldtop Reissue Electric Guitar Antique Gold

Custom Shop quality in a classic reissue!
It's the quintessential Les Paul at its finest, Custom Shop crafted to be accurate to '57 specifications in every detail including the CTS pots and bumblebee capacitors. It was the first Paul to feature humbucking pickups, and this one comes equipped with the original '57 Classics. Carved maple top, mahogany back, and one-piece mahogany neck with the '57 profile and the original extended tenon joint. It features binding on body and neck, nickel hardware, an original ABR-1 tune-o-matic bridge, and the trademark antique gold finish. Includes Gibson Custom Shop hardshell case.