Guild 1970 catalogue page 7.
Details of Guild solid bodies - the S-100 guitar, JS I and II basses, and the solid versions of the BluesBird, M-75CS and M-75GS
The pickups for the JS basses are described as 'Guild anti-hum' and indeed Guild had recently changed to these pickups, however those shown in the illustration are the older style hagstrom bisonic humbucker pickups. The picture was updated in the next year - see the equivalent page in the 1971 Guild catalogue
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