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Fender Jazzmaster
electric guitar


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Vintage advertisements for the Fender Jazzmaster

Electric Guitar advertisements originally published from 1963 onwards. Click on the images for larger copies.
Check out other vintage Fender advertisements

Fender Jazzmaster - The most imitated guitar in the world

Fender Jazzmaster - The most imitated guitar in the world (1963)
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmast...

Fender Jazzmaster - You Won

Fender Jazzmaster - You Won't Part With Yours Either (1965)
In 1964-65 Fender ran a series of adverts entitled "You won't part with yours either"; each one illustrated by a Fender user with an unusual attachment to their guitar. This one shows a parachutist...

Fender Jazzmaster - You won

Fender Jazzmaster - You won't part with yours either (1966)
Mid sixties Fender advertisement for the Fender Jazzmaster electric guitar and King acoustic

Fender Jazzmaster - Get Fenderized

Fender Jazzmaster - Get Fenderized (1967)
Advert / Competition for Fender in 1967. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman and Showman amps, Rhodes piano and Rodgers drums. Second prize was a Fender Ja...

The following description is taken from the 1969 Fender lovin' care catalogue

Careful design and outstanding playing characteristics of the Jazzmaster have made it one of the favourites of guitarists around the world.

It features a Floating Tremolo working in conjunction with a Floating Bridge for the smoothest possible action, returning to tuned pitch without variance. A "Trem-lok" stops the tremolo block permitting strings to be changed simultaneously or individually and also prevents detuning should one break during a performance.

The Floating Bridge consists of a master bridge adjustable to varying heights. . On it rest six individual bridges each adjustable for length and height, making possible accurate adjustments for perfect intonation and custom playing action. The "off-set" waist body design is another Fender first. This unique design places the player's arm so that considerably greater comfort is achieved.

Two extended range pickups are adjustable for string balance and offer variations from mellow and soft rhythm settings to high tension treble. A separate rhythm circuit enables the player to preset tone and volume in each circuit independently, permitting rapid changes without the need of further adjustments. Tones can be modified with the three-position switch in the lead circuit interacting the pickups and also by use of a separate tone control.

The truss-rod reinforced neck is a natural blonde maple; the rosewood fingerboard is bound and has inlaid position markers to make fretting easier and add to its overall beauty. All metal parts subject to wear are case hardened and heavily plated to retain their beauty after long use. Guitarists find the Jazzmaster offers excellent comfort, tone response and workmanship. . It is finished in Shaded Sunburst or in selected custom finishes. Necks may also be ordered in one size wider or a size narrower than standard at the nut. Left-hand models available by special order.

Standard neck width: 1 5/8" at nut; 1 ½" and 1 ¾" by special order.








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Fender Jazzmaster
Fender 62 Jazzmaster Electric Guitar

Featured on numerous surf and rock instrumentals in the '60s, new-wave chart-toppers in the '70s, and alternative hits in the '80s. Now it's ready for the millennium. 2 vintage soapbar pickups. Contoured alder body with offset waist. 21-fret rosewood fingerboard. Switchable lead and rhythm circuits. Floating tremolo with Tremolo-Lock. One-piece maple neck. A classic sound of rock guitar history can be yours.

Fender Jaguar Baritone Custom Electric Guitar
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Players who are looking for a deeper, stronger sound will find it in the 28-1/2" scale Fender Jaguar Baritone Custom Electric Guitar. A fixed Adjusto-Matic bridge with stop tailpiece keeps tuning stable, and Jaguar's control layout makes tone-shaping easy. Vintage Jaguar styling gives it a totally cool vibe. Alder body, vintage appointments, and rosewood fingerboard. Traditional Jaguar controls: volume and tone for each pickup, pickup on/off switches, and mid-tone cut/out switch

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A faster, smarter offspring of 1958's Jazzmaster, this baby has much easier action because of its reduced 24" scale length. The single-coil pickups resemble those of the Strat with the addition of a "keeper" that increases current through the pickup coil and reduces sensitivity to hum. The result is more kick in the mids and less noise. The Jag shares the same preset circuitry found on the Jazzmaster and a trio of selector switches. An individual on/off switch for each pickup and a subtle high-pass filter switch round out the Jag's tonal versatility. Maple neck on alder body with rosewood fretboard and vintage-style floating trem. Funky (removable) string dampener is included for historical accuracy. Includes Fender hardshell case.

Fender Jaguar HH Electric Guitar Black Rosewood Fretboard
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The Fender Jaguar HH Electric Guitar is impressive! It has all the styling and functionality of a vintage Jaguar hotrodded with 2 Dragster humbuckers, a 24" short-scale neck, rosewood fretboard, and Adjusto-Matic bridge with anchored tailpiece. All packaged in a very sharp black and chrome color scheme.