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Fender Stratocaster
the most famous guitar in the world?
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Vintage advertisements for the Fender Stratocaster
Electric Guitar advertisements originally published from 1954 onwards. Click on the images for larger copies.
Check out other vintage Fender advertisements |  Fender Stratocaster - Synchronized tremolo action (1954)
Early Fender advert highlighting the Stratocasters tremolo
First again in the field of amplified music... the thrilling new 'Stratocaster' by Fender!
Year...
|  Fender Stratocaster - Fender fine electric instruments (1955)
Early Fender advertisement for the Telecaster and Stratocaster guitars,...
|  Fender Stratocaster - The most imitated guitar in the world (1963)
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmast...
|  Fender Stratocaster - Qulaity means confidence (1963)
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
|  Fender Stratocaster - Olé (1966)
60s Fender advert for the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic
|  Fender Stratocaster - Fender. What more need we say (1971)
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dal...
|  Fender Stratocaster - How To Pick a Guitar (1972)
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body...
|  Fender Stratocaster - The Worlds Favourite Flying Machine (1973)
Soar higher, cruise easier with that far out feeling... Fender
Take command and experience the full sound spectrum. You'll go to places
you've never been before, wi...
|  Fender Stratocaster - You Get There Faster on a Fender (1974)
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
[more] |  Fender Stratocaster - Goldilocks and the three bears (1975)
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
|  Fender Stratocaster - Its A Business Machine (1977)
It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking ...
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The following description is taken from the 1969 Fender lovin' care catalogue
Looking for that strong, biting sound to make your playing sing? You'll find it in the Stratocaster. Compare and you will see why it has always been one of the favourites with musicians everywhere.
Stratocaster sound is produced by its three adjustable wide-range pick-ups working with two tone controls and a three position switch. Select any of the three positions or even between the natural positions for your own particular sound. For more effects, the Strat has a built-in tremolo (or available without) for variable pitch change.
The Stratocaster contoured body design offers extreme playing comfort …accomplished by shaping and sculpting the guitar body so it snugs into the body of the player. Also, the front of the guitar is dressed away, providing a firm comfortable arm rest. Its neck is truss-rod reinforced and adjustable for a lifetime of playing pleasure.
Stratocaster pickups are shielded from the noise of lights, signs and other electrical equipment. In addition, six bridges are individually adjustable for string length and height for perfect intonation and custom playing action. It is finished in shaded Sunburst with an attractive white pickguard. It is also available in selected custom colours and left-hand models by special order.
Standard neck width: 15/8" at nut; available 1 ½" and 1 ¾" by special order
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Fender Classic 60s Stratocaster
In a time when musicians were altering, incinerating and evoking sounds never experienced or imagined by the folks at the Fender® factory, rock came into its own and the Strat® guitar became a symbol of the counter-culture. An alder body, rosewood fingerboard, multi-ply pickguard and vintage hardware capture another chapter in Fender history. Available in Three-color Sunburst (300), Lake Placid Blue (302), Black (306), Candy Apple Red (309), and Inca Silver (324). 
Fender Classic 70s Stratocaster
The U-shaped neck, large headstock, and "bullet" truss rod -- the essential Strat features of the era -- are just the beginning for this beautiful reissue. It also features a solid ash body, Schaller Vintage "F" machine heads, Vintage Strat single-coils, and a synchronized tremolo. Includes Fender deluxe gig bag ($55 value). 
Fender Classic 50s Stratocaster
This guitar epitomizes the vibe of the '50s! The color selection alone takes you back to the era of diners and cars with fins - Surf Green, Daphne Blue and Red! An alder body, maple fingerboard, tinted neck, single-ply pickguard and aged plastic parts ... it's got retro written all over it! With three single-coil pickups and staggered AlNico magnet pole pieces, you not only get the look, you get the sound, too. Available in Two-color Sunburst (303), Daphne Blue (304), Black (306), Fiesta Red (340), Shoreline Gold (344) and Surf Green (357). 
Fender Highway One Stratocaster HSS
The Highway 1 Stratocaster® HSS pays homage to guitarists emerging as hobbyist luthiers in the '80s, who added aftermarket appointments like Black bobbin humbuckers and DIY finishes. Featuring a resonant Alder body with a light satin lacquer, large headstock, 1-piece Maple neck with 22 medium jumbo frets, synchronized tremolo, plus two Alnico magnet, staggered pole piece, single-coil pickups coupled with a single Fender Atomic II(tm) humbucker. The Highway One series is upgraded for '06! Super-size frets, '70s styling, new alnico pickups in the neck and middle positions and new colors take this amazing guitar to the next level. The new neck and middle position pickups on the Highway One Stratocaster HSS guitar produce a more round tone that can sound glassy and great with high gain. The thin nitrocellulose lacquer finish lets the body wood's natural tone shine through, making for one of the most exciting new instruments in the Fender family! 
Fender Classic Player 50s Stratocaster
Designed by Fender® Custom Shop Master Builder, Dennis Galuszka,the '50s Stratocaster guitar features an alder body, a maple neck witha 9.5" radius, 21 medium jumbo frets and Gotoh® vintage style locking tuning machines, 57/62 vintage-style single-coil pickups (reverse wound/reverse polarity middle pickup), custom two-point vintage-style tremolo, a five-way switch and custom pickup switching. Available in Two-color Sunburst (303) and Shoreline Gold (344). 
Fender American Deluxe Stratocaster
Fender American Deluxe Stratocaster Buy Today & We'll Throw In The Following Free Gift Free Fender Survival Pack This is a limited time offer so please act quickly! Survival Pack includes Fender electric strings, Fender Picks, polish, a polishcloth, hex wrenches, wire cutters, a string winder and a handy leatherette pouch for storage Fender American Deluxe Stratocaster Description: Searching for the traditional look and feel of a classic Stratocaster guitar, but with a little extra juice under the hood? The American Deluxe Stratocaster guitar is it! Built for speed, it has an alder body, modern C-shape maple neck with satin polyurethane finish (maple or rosewood fingerboard), three Samarium Cobalt Noiseless™ Strat pickups, S-1™ switching system, two-point synchronized tremolo with stainless steel saddles, abalone inlays and 22 medium jumbo frets 
Fender Classic Player 60s Stratocaster
Designed by Fender Custom Shop Master Builder, Greg Fessler, the '60s Stratocaster guitar features an alder body, a maple "C"-shape neck with a rosewood fingerboard, a 12" radius and 21 medium jumbo frets, '69 Strat® pickups, custom two-point vintage-style tremolo, and aged knobs and switch tip. Available in Three-color Sunburst (300) and Custom Pale Sonic Blue (372). With their years of building experience, our Custom Shop craftsmen created a "dream list" of specs, and this customized '60s-style Stratocaster guitar-designed by Master Builder Greg Fessler-has it all! Special features include '69 pickups, "Custom Shop Designed" neckplate, custom two-point vintage bridge (never before offered outside the Custom Shop!) and a 12" fingerboard radius 
Fender American Vintage '62 Stratocaster Reissue
1962 was another watershed year for the Strat guitar. The culmination of five more years of experimentation, the '62 now sports a capped rosewood fingerboard, three-ply aged White pickguard, and unique '57/'62 pickups.Available in Three-color Sunburst (800),Olympic White (805), Black (806), Ocean Turquoise (808), Surf Green(857) and Ice Blue Metallic (882). |
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