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Fender Stratocaster
the most famous guitar in the world?
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Vintage advertisements for the Fender Stratocaster
Electric Guitar advertisements originally published from 1954 onwards. Click on the images for larger copies.
Check out other vintage Fender advertisements |  Fender Stratocaster - Synchronized tremolo action (1954)
Early Fender advert highlighting the Stratocasters tremolo
First again in the field of amplified music... the thrilling new 'Stratocaster' by Fender!
Year...
|  Fender Stratocaster - Fender fine electric instruments (1955)
Early Fender advertisement for the Telecaster and Stratocaster guitars,...
|  Fender Stratocaster - The most imitated guitar in the world (1963)
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmast...
|  Fender Stratocaster - Qulaity means confidence (1963)
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
|  Fender Stratocaster - Olé (1966)
60s Fender advert for the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic
|  Fender Stratocaster - Fender. What more need we say (1971)
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dal...
|  Fender Stratocaster - How To Pick a Guitar (1972)
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body...
|  Fender Stratocaster - The Worlds Favourite Flying Machine (1973)
Soar higher, cruise easier with that far out feeling... Fender
Take command and experience the full sound spectrum. You'll go to places
you've never been before, wi...
|  Fender Stratocaster - You Get There Faster on a Fender (1974)
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
[more] |  Fender Stratocaster - Goldilocks and the three bears (1975)
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
|  Fender Stratocaster - Its A Business Machine (1977)
It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking ...
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The following description is taken from the 1969 Fender lovin' care catalogue
Looking for that strong, biting sound to make your playing sing? You'll find it in the Stratocaster. Compare and you will see why it has always been one of the favourites with musicians everywhere.
Stratocaster sound is produced by its three adjustable wide-range pick-ups working with two tone controls and a three position switch. Select any of the three positions or even between the natural positions for your own particular sound. For more effects, the Strat has a built-in tremolo (or available without) for variable pitch change.
The Stratocaster contoured body design offers extreme playing comfort …accomplished by shaping and sculpting the guitar body so it snugs into the body of the player. Also, the front of the guitar is dressed away, providing a firm comfortable arm rest. Its neck is truss-rod reinforced and adjustable for a lifetime of playing pleasure.
Stratocaster pickups are shielded from the noise of lights, signs and other electrical equipment. In addition, six bridges are individually adjustable for string length and height for perfect intonation and custom playing action. It is finished in shaded Sunburst with an attractive white pickguard. It is also available in selected custom colours and left-hand models by special order.
Standard neck width: 15/8" at nut; available 1 ½" and 1 ¾" by special order
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Fender Standard Stratocaster HH Guitar with Tremolo
Equipped with a pair of Fender humbuckers with 3-way switching, the HH offers traditional vibe with thoroughly modern sound. The fast, modern C-shape neck has a rosewood fingerboard. A vintage-style trem arms you for all the divebombing you require. Volume and dual tone controls. 
Fender Lite Ash Stratocaster Guitar with Tremolo Black
You get the tonal quality of an ash body joined to a highly figured birdseye maple C neck with maple fingerboard, medium-jumbo frets, and abalone dots. The pickup array consists of a Seymour Duncan APS-1N Alnico Pro2 staggered (neck), APS-1RWRP Alnico Pro2 staggered (middle), and APS-1B Alnico Pro2 (bridge) with 5-way switching. Chrome hardware complements the chrome, 2-point pivot trem. Single volume and dual tone controls. Weighs less than 8 lbs. 
Fender 70s Stratocaster Electric Guitar
The U-shaped neck, large headstock, and "bullet" truss rod -- the essential Strat features of the era -- are just the beginning for this beautiful reissue. It also features a solid ash body, Schaller Vintage "F" machine heads, Vintage Strat single-coils, and a synchronized tremolo. Includes Fender deluxe gig bag ($55 value). 
Fender 50th Anniversary American Deluxe Stratocaster Guitar
This limited-edition Strat celebrates 50 years of Strat tradition with the best of the modern day innovations. It starts as an American Deluxe with its modern C-shaped neck, 2-point synchronized tremolo, and a 2-color sunburst finish. Then it adds gold hardware, 3 new Samarium Cobalt Noiseless pickups, and the Fender S-1 switching system. Final touches are a 50th Anniversary logo on the pickguard and engraved into the neck plate. Very cool. Leo would be proud. Includes a Fender deluxe vintage tweed hardshell case with anniversary logo embroidered inside. Also available for lefties! |
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